What is it about
There’s a class in travel no one books - but millions are booked into. People with disabilities face barriers at every turn: broken elevators, invasive security checks, bureaucracy, lost wheelchairs, and inaccessible tourist sites. While others travel freely and cross off their bucket lists, people with limited mobility navigate obstacles instead of creating memories. We call it “The Invisible Class” - not marked on any ticket, but imposed by choices and designs made without everyone in mind. Ottobock is launching this campaign to make these invisible barriers visible, to help remove them and offer guidance from our community.
Credits
Client: Ottobock
David+Martin agency: Serge Kostenko - art&concept, Riona S Roy - copy&concept, Alex Petrache - CD
Presence agency: Lukas Rohde - CD
Film produced by LE BERG, directed by Milo Blake
Photography by Laura Schaeffer
Backstage
As someone within the disability community and an Ottobock client myself, this project has been deeply meaningful in my art direction journey. After winning awards for my Gymshark student case, it felt like a natural next step and inspired me to begin developing workshops on visibility for people with disabilities in the information field.