What is it about
Reshaping the Coca-Cola Creations platform to pop the bubbles of algorithms and help Gen Z to connect with authentic creators
Credits
Serhii Kostenko
Hiral Satardekar
Sophie Porter
Seb Summers
Mei Mei
Awards
- Created within D&AD Academy
The background of the campaign
Visual identity of Portals platform
The digital execution entailing an app which helps Gen Z to pop the bubbles of social media algorithms
OOH exwecutions
Extension to authentic live events during which creators and Gen Z can meet up
Product design according to content niche
BACKSTAGE STORIES
As a part of the D&AD Academy, I got a chance to go to the WPP London Hub and work on the Coke pitch. I teamed up with four other creators that I had never seen before to crack on the brief in three days.
The project entailed simplifying the logistics of the Coke Creators platform with its drop culture. It was a challenge to come up with a solution that caters to all parties - creators, Gen Z, and the brand.